Multiply Launches AI Agent to Reduce Google Ads Spend Waste
Multiply has launched a new AI agent designed to identify and eliminate wasted ad spend within Google Ads. The company estimates the average annual savings can reach $126,000.
San Francisco – Multiply, a company focused on digital marketing automation, has released a new AI agent aimed at helping businesses reduce wasted spending on Google Ads. The company states that an average of 30% of Google Ads account budgets are lost to irrelevant or off-intent search traffic.
Multiply's analysis indicates that businesses waste an average of $126,000 annually on Google Ads. This issue often stems from a mismatch between the keywords advertisers bid on and the actual search terms users employ. Thousands of new search terms are generated daily, each requiring continuous judgment to ensure alignment with the advertiser's offering.
Traditional rule-based automation tools struggle to manage this task effectively. Multiply's AI agent analyzes actual search terms daily and understands the context of campaigns and ad groups. It can identify irrelevant traffic, block it, reallocate budgets, improve quality scores, and address performance issues before they significantly impact sales pipelines.
"Google Ads produces more decisions than any marketer can reasonably make by hand," said Matt Jayson, founder and CEO of Multiply. "The Spend Recovery Agent provides every marketer with an agent that can perform this work continuously and learn how their account should operate."
The company noted that the new tool can also analyze broader advertising performance, such as quality scores and budget allocation, and identify performance declines before they translate into significant drops in leads or pipeline. The agent integrates directly with Google Ads and CRM data to evaluate advertising effectiveness against business outcomes.