My AI Lawyer launches to offer affordable legal advice via AI

South African startup My AI Lawyer has launched an AI-assisted legal advisory service aiming to provide affordable legal counsel. Accessible online and through WhatsApp, the service offers users practical, on-demand guidance for everyday legal questions.

The platform aims to democratize access to legal services in a country where many cannot afford traditional legal advice. My AI Lawyer operates as a mobile-first solution, seeking to simplify legal advice and make it available 24/7.

Darren Cohen, head of distribution and marketing at My AI Lawyer, stated that the high costs and complex jargon associated with traditional legal services prevent many South Africans from accessing needed advice. "My AI Lawyer changes that," Cohen said. "It puts a trained, knowledgeable legal advisor directly into your phone, making legal advice accessible 24/7."

Unlike generic AI tools, My AI Lawyer is trained specifically on South African law by South African lawyers. It provides tailored answers relevant to the user's specific situation. The service is designed as a closed system, with personal information handled in accordance with South Africa's Protection of Personal Information Act (POPIA).