N1 Partners: Poor Tracking Costs Casino Affiliates Up to 30% of Revenue
In casino affiliate marketing, inadequate tracking can lead to revenue losses of 10-30%, warns N1 Partners. Issues include lost conversions and incorrect attribution.
N1 Partners, a company specializing in online marketing, has released an analysis highlighting significant financial losses in casino affiliate marketing due to poor tracking technology. The report indicates that errors in tracking systems can result in revenue losses ranging from 10% to 30%.
Key issues identified include lost conversions, where player actions are not recorded, and incorrect attribution, where commissions are misdirected due to last-click models. N1 Partners also points to fraud and bot traffic as significant drains on marketing budgets, alongside disputes with affiliate programs stemming from inaccurate data.
N1 Partners suggests solutions such as server-to-server (S2S) postback tracking, which reduces reliance on cookies and improves attribution accuracy. The company provides daily analytics and expert recommendations to support its partners, and its systems are designed to prevent payments for low-quality traffic.
The company advises affiliates to use their own UTM tags and click IDs, regularly compare data with affiliate dashboards, demand S2S tracking, and request access to conversion logs for transparency. With eight years of experience and anti-fraud systems, N1 Partners aims to offer a reliable platform for industry participants.