NA-KD Opens Pop-Up Store in Kustom's New Concept Location

Fashion brand NA-KD will open a pop-up store at Kustom's new concept location at Sturegatan 6 in Stockholm, starting August 13.

This pop-up is the first event to take place in Kustom's newly established concept store. The space is designed to allow merchants to create physical customer experiences in a prime retail location without the need for their own dedicated store, as part of Kustom's broader in-person payment solutions.

The Kustom Concept Store, situated next to the payment company's headquarters, functions as a showroom. It will be available for select merchants to host pop-up events, product launches, and engage in creative collaborations.

NA-KD's move into the Kustom space signifies a new approach for brands looking to establish a physical presence in Stockholm through a flexible, shared retail environment.