NDR 1 Niedersachsen Remains Market Leader
NDR 1 Niedersachsen has maintained its position as the most-listened-to radio program in Lower Saxony, according to the Media Analysis 2026 Audio II. The program reaches 1.26 million listeners daily within the state.
NDR 1 Niedersachsen has solidified its status as the leading radio program in Lower Saxony, reaching 1.26 million daily listeners within the state, according to the Media Analysis 2026 Audio II. The program also garners 1.47 million listeners nationwide. Its market share in Lower Saxony stands at 20.8 percent.
The study, which surveyed nearly 70,000 individuals across Germany, evaluates both traditional radio broadcasts and online audio offerings. This sustained popularity highlights NDR 1 Niedersachsen's strong connection with its audience and its role as a primary source for news and entertainment.
Overall, NDR, encompassing multiple channels, holds a significant 43.3 percent market share in Lower Saxony. This positions NDR as a major player against private broadcasters, which collectively achieve a 43.1 percent market share in the region.
The Media Analysis 2026 Audio II provides a comprehensive overview of listening habits and program performance, offering crucial data for the public broadcasting service's strategic planning and content development.