NeoMedia Enables Mobile Connectivity at Point-of-Sale with PaperClick

NeoMedia Technologies, along with U.K.-based point-of-purchase specialist The Valley Group, has introduced iPOS™ (interactive point-of-sale). This new system utilizes NeoMedia's patented PaperClick technology to create interactive mobile connections from retail point-of-sale materials.

The PaperClick technology allows consumers to scan a 2D smartcode using their mobile phone or PDA camera. This action directs them to a marketer's mobile internet site, where offerings can include instant coupons, promotions, product details, or even mobile payments.

The iPOS solution was unveiled at the In-Store Show in London from June 13-15, 2006. NeoMedia stated that the technology provides retailers and marketers with new ways to influence consumer behavior at the point of purchase.

NeoMedia, which offers a range of mobile technology solutions, is expanding its offerings with this integrated approach, connecting physical point-of-sale materials to the digital world at a key moment for marketing.