Nescafé Partners with "Die Bachelors" for Iced Coffee Launch

Nestlé Deutschland's Nescafé brand has entered into a partnership with Ad Alliance and RTL's popular television format "Die Bachelors." The collaboration aims to integrate Nescafé's new Espresso Concentrate Style product naturally within the show's narrative, promoting modern iced coffee enjoyment. The program is set to air on RTL+ starting May 6, 2026, and on RTL beginning June 10, 2026.

The initiative features a comprehensive cross-media campaign, including co-sponsorships on RTL and RTL+, social media placements, and product integrations. A dedicated watch event with the show's current "Bachelors," Tim Reitz and Sebastian Paul, is also part of the strategy to enhance brand visibility.

Nescafé Espresso Concentrate Style is designed for convenient home preparation of iced coffee. Available in Vanilla, Caramel, and Black varieties, the product allows for quick creation of diverse coffee drinks, ranging from classic iced lattes to customized beverages.

This partnership targets a younger demographic that integrates iced coffee into their lifestyle. By associating the new product with a relevant entertainment format like "Die Bachelors," Nescafé aims to connect with consumers in a culturally resonant way.