New Beko Research Reveals Eight in Ten Fans Miss Key Sporting Moments
A new study by Beko has found that 80 percent of sports fans have missed crucial match moments due to technical issues, leading to frustration during events.
A recent study commissioned by Beko, a company known for its home appliances, has revealed that a significant majority of sports fans struggle to fully engage with live events due to technology failures. The research indicates that eight in ten fans have missed pivotal game situations, such as goals or key plays, because of technical glitches like poor Wi-Fi connectivity or device battery depletion.
The survey, which focused specifically on football (soccer) match viewing, highlighted the frustration and disappointment fans experience when their technology fails them at critical junctures. These issues affect both traditional home viewing setups and the use of mobile devices for on-the-go sports consumption. The findings underscore the importance of reliable technology for consumer enjoyment, particularly in the fast-paced context of live sports.
Beko stated that the research aims to provide insight into the challenges consumers face with digital devices and connectivity during sports viewing. The company plans to leverage these findings to potentially inform product development and enhance user experiences, ensuring fans can enjoy sporting events with fewer technical interruptions. The press release was issued on July 6, 2026.