New Book Links Dental Practice Marketing to Sale Price
Dr. Anissa Broussard's new book, "Dental Exit Blueprint," argues that marketing is the fastest way for dental practice owners to increase enterprise value before a sale.
FORT LAUDERDALE, Fla., July 15, 2026 – Dr. Anissa Broussard, DMD, founder and CEO of Digital Floss, has released a new book titled "Dental Exit Blueprint." The book is aimed at dental practice owners planning for a future sale.
Broussard's contribution, "Lever 4," focuses on marketing as the most direct method to enhance a practice's value prior to a sale. The book posits that marketing is unique in its ability to generate returns both in immediate revenue and in boosting the practice's valuation multiples for a future buyer.
"Dental Exit Blueprint" features contributions from experts in finance, operations, and marketing. Broussard's chapter draws on her two decades of clinical experience and her work developing marketing systems for practices nationwide through her company, Digital Floss. It guides owners on utilizing zip-code-level demographic data, competitor ad intelligence, and AI to transform marketing into a predictable system.
"A buyer is not paying for how many patients you see. They are paying for how certain they are that those patients keep showing up without you," said Dr. Anissa Broussard. The book also details the "Brick and Mortar Funnel," a website conversion framework she developed.
The book is available at dentalexitblueprint.com. Digital Floss is a full-service dental marketing agency that assists practices in growing their patient base and visibility in the digital and AI-driven landscape.