Nexters Appoints Aghanim as Global Direct-to-Consumer Partner
Video game company Nexters Global has entered into a strategic partnership with Aghanim. Aghanim provides a platform for game studios covering commerce, automation, and community engagement.
Nexters Global, a video game company, has selected Aghanim as its partner to enhance its direct-to-consumer (DTC) operations within its mobile gaming business. The announcement, made in Los Angeles, signals an effort to streamline sales and improve player engagement for Nexters' titles.
Aghanim's platform offers integrated commerce, live operations automation, community engagement tools, and payment solutions specifically designed for game studios. This collaboration is expected to bolster Nexters' capabilities in managing its direct sales channels and fostering deeper connections with its player base.
Specific terms of the agreement were not disclosed, but the partnership aims to strengthen Nexters' competitive standing in the video game market. Aghanim has a history of working with game developers to optimize their digital sales and user interaction.
The collaboration is focused on increasing revenue through DTC channels and enhancing the overall player experience by leveraging Aghanim's technology and expertise.