Nexters Global partners with Aghanim for DTC gaming expansion

Nexters Global has selected Aghanim as a strategic partner to develop its direct-to-consumer (DTC) operations within its mobile gaming business. Announced on August 13, 2026, the collaboration focuses on Aghanim's capabilities in payment automation, live operations management, and player community engagement for game developers.

The choice of a specialized platform like Aghanim signifies Nexters Global's commitment to strengthening its direct relationship with players. Developing a DTC model allows game companies greater control over distribution channels and customer experiences, while also potentially offering more efficient revenue streams. Aghanim's technology is expected to expedite payment processing and streamline game maintenance.

The underlying strategy is to optimize game launches and operations on a global scale. Through this partnership, Nexters Global aims to enhance the player experience and boost its business in the competitive mobile gaming market. The collaboration provides tools designed to support the building and nurturing of game communities.

While specific terms of the partnership were not disclosed, it is anticipated to accelerate Nexters Global's ability to adapt to market shifts and deliver tailored experiences to its player base.