Nexters Selects Aghanim as Global DTC Enablement Partner
Game developer Nexters Global has partnered with Aghanim to enhance its direct-to-consumer (DTC) operations for mobile games. The collaboration focuses on optimizing live operations and community engagement.
Nexters Global, a video game company, has announced a strategic partnership with Aghanim, a platform specializing in integrated commerce, live operations automation, community engagement, and payments for game studios. This collaboration will focus on Nexters' mobile game business.
The partnership aims to bolster the growth of Nexters' mobile titles and improve the player experience by leveraging Aghanim's technology. The company expects to enhance its direct engagement with players and streamline game lifecycle management.
Aghanim's platform is designed to provide studios with tools to manage sales, in-game events, and player communities more effectively. This move by Nexters is part of its broader strategy to strengthen its market position and revenue streams in the competitive gaming landscape.
Nexters, known for several popular game titles, anticipates that this partnership will facilitate more direct communication and commerce with its global player base. Aghanim has previously worked with other game developers to implement similar DTC strategies.