NFL Quarterback Sam Hartman Stars in New Sport Clips Haircut Campaign

Sport Clips Haircuts has launched a new advertising campaign featuring NFL quarterback Sam Hartman. The "Sport Your Look" campaign humorously explores the life of a quarterback and the importance of being ready when called upon.

Hartman, a former Notre Dame MVP and team captain, is the face of the new creative. The spot follows Hartman from the sideline to the field, before shifting to the full Sport Clips MVP Experience, aiming to connect athletic readiness with personal style.

Research from Sport Clips suggests men instinctively understand the power of non-verbal cues, with 81 percent agreeing that men can communicate a lot with just a head nod. Additionally, nearly 90 percent of men report feeling more confident when their hair looks good, a sentiment the campaign aims to tap into.

"Sam brings the right mix of football credibility, confidence, and self-awareness to this idea," said Christina Clarke, chief marketing officer of Sport Clips Haircuts. "Sports are a natural part of the Sport Clips brand DNA, and 'Sport Your Look' gives that connection a fresh voice."