Niccolò Borracchini Promoted to Lead Generac's International Business
Generac Holdings Inc. (NYSE: GNRC) has promoted Niccolò Borracchini to Executive Vice President, responsible for its international business operations. The appointment is effective immediately.
Waukesha, Wisconsin – Generac Holdings Inc. (NYSE: GNRC), an energy technology solutions provider, announced on July 6, 2026, the promotion of Niccolò Borracchini to the role of Executive Vice President, International Business. Borracchini will oversee the company's global operations and strategic growth initiatives outside of North America.
Borracchini brings extensive experience in international business development and leadership within the energy sector. Prior to this promotion, he served as Senior Vice President of International Business, where he played a significant role in expanding Generac's global footprint and revenue streams. The company highlighted his track record in driving international market penetration.
Generac designs, manufactures, and sells energy-related power products. This executive appointment is part of the company's broader strategy to strengthen its global presence and market share in key international regions. Borracchini's leadership is expected to focus on enhancing product offerings and distribution networks worldwide.
In his new capacity, Borracchini will report directly to the Chief Executive Officer and will be instrumental in pursuing new market opportunities and consolidating Generac's position as a provider of energy technology solutions on a global scale.