Nigerian Startup ORB Launches Social Discovery and Nightlife Platform

Nigerian startup ORB has officially launched its all-in-one discovery platform, aiming to centralize the search for events, nightlife, and social experiences.

The platform features an interactive heatmap that visually displays real-time happenings in a user's vicinity. Functionality extends to in-app ticket purchasing, and a social sharing feature called "Orb Snaps" allows users, venues, and celebrities to post live updates that others can interact with, including sending virtual drinks.

ORB also incorporates features for community groups, personalized recommendations, VIP ticketing, and table reservations. Additionally, it provides live-streaming capabilities for remote audiences wanting to experience events virtually.

Co-founders Emmanuel Adepoju and Abisoye Bello stated that ORB addresses the fragmented nature of event discovery, where users often sift through multiple social media channels. They highlighted a specific focus on the nightclub and nightlife niche, arguing that existing platforms like Eventbrite or Facebook Events are either too broad or lack dedicated features for this market segment.

The self-funded company conducted a test event with GOAT Entertainment, attracting around 300 attendees and gathering user interaction data. ORB is now seeking investment to scale its operations within Nigeria and expand into other African markets.