Nio Overtakes Mercedes, BMW, and Audi in Chinese Sales

Chinese electric vehicle manufacturer Nio has reported surpassing Mercedes-Benz, BMW, and Audi in sales volume within the Chinese market during the third quarter. The company's reported sales reached 11,163 units, exceeding BMW's 10,721 units and Mercedes-Benz's 9,959 units. Audi sold 9,459 units in the same period.

Nio stated that its sales volume surpassed all three German luxury manufacturers in 8 provinces and 40 cities. Furthermore, Nio's sales exceeded at least one of these brands in 12 provinces and 94 cities. These figures are based on terminal sales data collected by the firm 威尔森.

For the first three quarters of 2026, Nio delivered a total of 300,301 new vehicles, representing a 49.2% increase year-over-year. During this period, deliveries across Nio's various brands achieved record highs.

Deliveries for the Nio brand alone amounted to 181,988 vehicles, a 63.4% increase. The Le Dao brand delivered 70,191 vehicles, and the Firefly brand delivered 48,122 vehicles, marking a 136.7% surge. All three brands set new delivery records during this timeframe.