Nips by Nippies Expands Distribution to National Retailers

Nips by Nippies, a modern line of everyday essentials, is expanding its distribution into new retail partnerships, including a nationwide rollout at Target and other major retailers beginning in July 2026. This move signifies the next phase of growth for the brand, which has previously focused on direct-to-consumer sales and specialty retail.

The expansion into Target, featuring 10 SKUs in stores and online, represents Nips by Nippies' first major foray beyond the drug channel into mass retail. The brand aims to reach new consumers and make its collection, focused on comfort and versatility, more accessible for integration into daily routines.

Nips by Nippies was developed to offer a range of everyday essentials built on the quality of the original Nippies brand. The collection includes adhesive bras, fashion tape, and silicone nipple covers, with reusable products designed for up to 20 wears, meeting consumer expectations for quality and performance.

"Consumer demand continues to validate our vision for the brand and the opportunity within this evolving category," said CEO Dave Johnson. "As more consumers discover Nips by Nippies, we're focused on ensuring our products are available wherever women shop. This next phase of growth allows us to introduce the brand to new audiences while building on the strong retail momentum we've created through innovation and trusted retail partnerships."

The company plans to continue expanding its retail footprint throughout 2026, aiming to strengthen its omnichannel strategy and its position as a destination for modern everyday essentials.