Nokia Updates Strategy and Brand to Focus on B2B Technology
Nokia announced an updated company and technology strategy, along with a refreshed brand identity, at MWC Barcelona 2023. The company aims to strengthen its position as a B2B technology innovator.
At MWC Barcelona 2023, Nokia unveiled its updated company and technology strategy and introduced a refreshed brand identity as part of its long-term strategic transformation. The Finnish telecommunications company aims to achieve sustained, profitable growth by focusing on the convergence of network and cloud technologies.
The refreshed company strategy includes accelerating growth with service providers, expanding its enterprise customer base, and actively managing its portfolio. Nokia also plans to better monetize its intellectual property and explore new business models, such as 'as-a-Service' offerings.
Nokia's technology strategy is designed to evolve networks for the future demands of the metaverse era, emphasizing adaptable, autonomous, and consumable networks. The company seeks to integrate the flexibility and scalability of cloud with traditional networking capabilities.
The brand refresh signals Nokia's current identity as a B2B technology innovation leader, highlighting its expertise in networking, technological leadership, and collaborative partnerships. The new logo aims to represent a dynamic and modern Nokia focused on unlocking gains in sustainability, productivity, and accessibility through collaboration.