Noor Companies Acquires FlatRate, Plans National Franchise Expansion
Noor Companies has acquired FlatRate, a moving services company, and announced plans to expand its operations and launch a national franchise program. The acquisition aims to enhance logistics and moving services.
Noor Companies announced its acquisition of FlatRate, a New York-based company founded in 1991 known for pioneering flat-rate pricing in the moving industry. This strategic move expands Noor Companies' presence in the logistics sector by integrating FlatRate's established national and international operations with Noor's expertise in workforce management and service business scaling.
Building on FlatRate's 35-year legacy and strong brand recognition, Noor Companies plans to introduce franchise opportunities. This initiative will allow entrepreneurs to leverage the company's brand, industry experience, and operating model in markets across the United States.
Habib Noor, founder of Noor Enterprise, views the acquisition as a foundation for substantial growth. "FlatRate has spent 35 years building a trusted brand and a reputation for quality service. By combining that legacy with Noor's workforce expertise and operational infrastructure, we see tremendous opportunities for expansion," Noor stated.
FlatRate will continue operating under its existing brand, with plans to grow its logistics, warehousing, and moving services through both company-owned locations and franchising. For Noor Companies, this acquisition marks the beginning of transforming an established American brand into a broader international logistics and franchise platform.