Nordea to Revamp Customer Benefits Program in May
Nordea Bank Abp will launch a revamped benefits program for its retail customers in early May, offering loyalty benefits potentially worth nearly EUR 1,600 annually.
Helsinki – Nordea Bank Abp is set to introduce an updated benefits program for its Finnish retail customers beginning in May. The initiative aims to support Finland's economic growth and assist customers in building wealth. The revamped program intends to broaden the reach of loyalty benefits, which could amount to close to EUR 1,600 per year for customers who consolidate their banking with Nordea.
The bank indicates that the updated program will particularly focus on young adults and saving customers. This move is part of a strategy to increase customer numbers and market share, especially in areas like mortgage lending, where Nordea has seen significant growth. The bank reported acquiring over 185,000 new consolidating customers between 2020 and 2025.
"We want to concretely help our customers in their daily lives while strengthening our competitiveness and gaining more market share," stated Jani Eloranta, Head of Personal Banking at Nordea. "As a major financial player, we have numerous opportunities to support both the wealth creation of Finns and Finland's economic growth."
The program will include a new "Preferred Customer" status for savers, and younger adults aged 18-27 will receive new, specific benefits. Nordea has also expanded its card offerings. The new Platinum credit card, launched in late October, has already received over 26,000 applications, attributed to its competitive pricing and enhanced features like comprehensive travel insurance and cashback.