Nordlo Increases Marketing with New Communications Concept

IT services company Nordlo has launched a new communications concept titled 'An Entirely Ordinary Day' across Sweden and Norway. The concept emphasizes that the most effective IT solution is one that operates seamlessly in the background, allowing clients to focus on their core business activities.

The company is nearly doubling its advertising investments in 2026 to enhance market presence and awareness. Nordlo, founded in 2018, has grown into one of Sweden's largest IT partners, but seeks to increase its broader market visibility. The new concept was developed in collaboration with the Swedish agency Henson.

'The best IT solution is the one you don’t notice,' is the central message of the new campaign. Nordlo aims to communicate its role as a committed partner that ensures IT systems function smoothly and are optimized for each organization. This allows customers to work without disruption and focus on their operations, a benefit the company states is already reflected in high customer satisfaction.

The campaign will roll out in spring 2026 and will be visible across various channels, including digital video, social media, and outdoor advertising. Nordlo is also increasing its focus on video content and podcast sponsorships, including within the Dagens Industri podcast network. The company tracks success through metrics such as 'share of search,' which has shown a growth of over 20 percent in the past year alone.