Nordstrom Announces 2026 Holiday Gifting Strategy with Expanded Offerings

Seattle, WA – Nordstrom is initiating its 2026 holiday season with a broader range of gift options and an improved shopping experience across its physical stores and digital platforms. The company is focusing on creating convenient and enjoyable gift-buying moments through diverse product selections and services.

This year, Nordstrom is partnering with the estate of David Bowie to honor the artist's influence on fashion and music. The Bowie80 initiative, featuring themed products and in-store displays, will be available in November at select Nordstrom flagship locations and online. Additionally, the retailer is extending its collaboration with the renowned toy store FAO Schwarz, bringing its products to more stores and the web.

To commemorate Nordstrom's 125th anniversary, the popular character Nordy returns, accompanied by a new sidekick, Disco, to bring holiday cheer. The company's holiday catalog will showcase over a thousand gift ideas, featuring curated guides for various recipients. In-store holiday shops have also been expanded to include a wide array of items at different price points.

Nordstrom is also continuing its long-standing partnership with the non-profit organization Shoes That Fit. Customers can contribute to providing new athletic shoes to children in need by purchasing a Nordy pin, with net proceeds benefiting the charity. New features have been added to the Nordstrom app to further enhance the shopping experience ahead of the busy holiday period.