NORMA expands offering with microplastic-free cleaning products
The retail chain NORMA is increasing its range of household cleaning products that are free from microplastics. The company emphasizes environmentally friendly options for consumers.
Nuremberg – Retailer NORMA is expanding its selection of household cleaning agents designed to be environmentally friendly and free from microplastics. The company's own brands, Saubermax Nature and Toptil Nature, are highlighted for their sustainable production and packaging.
NORMA stated that its private label cleaning products, such as Toptil Nature detergent and Saubermax Nature dish soap, contain no microplastics. These items utilize plant-based surfactants and have received certifications like the EU Ecolabel and the Blue Angel.
Packaging solutions have also been optimized to reduce environmental impact. For instance, the Toptil Nature color detergent comes in a reduced 2-liter bag, and dish soaps and toilet cleaners are offered in bottles made from recycled materials.
The company maintains its commitment to providing value pricing. NORMA operates over 1,450 stores across Germany, Austria, France, and the Czech Republic, along with an online shop.