Northern Iowa Athletics Contracts Taymar for Ticket Sales
Northern Iowa Athletics has entered into a multiyear agreement with Taymar, a sports marketing firm, to manage ticket sales beginning August 1.
Northern Iowa Athletics has finalized a multiyear contract with Taymar, a firm specializing in college sports marketing, appointing them to manage all ticket sales operations starting August 1.
The agreement includes Taymar establishing a local presence in the Cedar Falls-Waterloo community. The firm will hire a General Manager and an Account Executive to spearhead outgoing ticket sales efforts.
Dr. Megan Franklin, Director of Athletics at Northern Iowa, stated the partnership aims to enhance fan engagement and expand the program's reach. "UNI Athletics is pleased to partner with Taymar as we continue investing in the future of Panther Athletics," Franklin said.
Taymar's role will involve leveraging their expertise to strengthen connections with fans and increase attendance for Northern Iowa's athletic events. The company currently serves three other clients within the Missouri Valley Conference.