NorthShore Hosts Event for People with Incontinence in Chicago
NorthShore aims to demonstrate that Heavy Bladder Leaks (HBL) do not have to limit life. The company is organizing a two-day "Say Yes Summer" event in Chicago in July 2026.
NorthShore, a manufacturer of incontinence products, is hosting a two-day event in Chicago on July 18–19, 2026, titled "NorthShore's Day Out." The event is designed for individuals experiencing Heavy Bladder Leaks (HBL) and aims to show that the condition does not preclude a full and active life.
Activities during the weekend include a Chicago Architecture Center river cruise, attending a Cubs baseball game at Wrigley Field, and a group dinner. The second day features a behind-the-scenes tour of NorthShore's facility, a Q&A session with staff, and product demonstrations. The company emphasizes that the core message of the event is hope and freedom enabled by reliable protection.
NorthShore Founder and CEO Adam J. Greenberg highlighted the company's focus on enabling participation. "People living with HBL can still say yes to the experiences on their bucket list, without worry and shame, when they have protection built to stay dry no matter what," Greenberg stated.
The event also serves as a thank you to the NorthShore Hero Club, a community of customers and caregivers who openly share their stories to raise awareness and reduce the stigma associated with incontinence. NorthShore designs products specifically for heavy leaks, differentiating itself from products on the market intended for lighter leakage.