Not Just Music reveals PAPgame video game via music video
Artist LeiKiè's new music video "I Play PAPmusic Game" introduces PAPgame, a new video game, as part of the broader PAPmusic universe.
Not Just Music is expanding its PAPmusic brand by revealing details about its new video game, PAPgame, through a music video by artist LeiKiè.
The new track "I Play PAPmusic Game" and its official music video identify PAPgame as a video game inspired by the animated film "PAPmusic – Animation for Fashion." This marks the second chapter in the PAPgame unveiling, following the initial release, "BREAKING PAPnews," which garnered significant international attention.
The "I Play PAPmusic Game" music video uses a blend of black-and-white, Pierrot-inspired scenes and vibrant segments showcasing PAPgame's world to tell its story. This approach aims to expand the video game's narrative universe through music, offering an alternative to traditional game introductions. The song itself is an electro-pop composition celebrating joy and creativity.
According to LeiKiè, the song's message encourages facing challenges and overcoming sadness through play, creativity, and imagination. PAPgame is presented as a metaphor for life's encounters, where sadness can transform into self-irony, rhythm, and laughter.
The game invites players to explore the PAPworld, where the ordinary transforms into a pop universe. The environment features elements from the animated film, including characters, monsters, and items. Notably, instead of aggression, "PAPlove" symbols turn encounters into dance and humor, emphasizing positivity and participation in the gaming experience.