Nothing begins job cuts amid cost-saving push
Smartphone maker Nothing has begun global job cuts as part of a cost-saving initiative, with reports indicating over 100 employees may be affected.
London-based smartphone manufacturer Nothing has initiated global job cuts, with reports suggesting over 100 of its approximately 800 employees could be affected. The company has begun consulting with staff across multiple regions as part of a broader cost-saving effort.
The hardware company, founded by OnePlus cofounder Carl Pei, is reportedly cutting roles particularly within its global marketing team, with some functions expected to shift to India. Specific teams mentioned as potentially impacted include product marketing, social media, and creative departments.
Nothing stated the restructuring is to prepare for its "next phase of growth," involving the creation of dedicated business units, including an AI-native unit, and consolidating countries into regional hubs for greater efficiency. The company described the changes as necessary to position itself for the "next era of personal computing."
This move follows a period of rapid expansion for the startup, which has raised over $450 million from investors and achieved a $1.3 billion valuation last year. The company recently launched its latest handset, the Phone (4b), and has previously stated its intention to be IPO-ready within three years.