NOWEDA to display ABDA campaign slogan on delivery vehicles
Germany's apothecary cooperative NOWEDA will place the ABDA campaign slogan "Protect patients, save pharmacies" on its approximately 1,500 delivery vehicles. The move supports ABDA's protest against planned pharmacy reforms.
The German Association of Pharmacists (ABDA) has gained support for its protest against a planned pharmacy reform law. The cooperative NOWEDA announced it will affix the slogan of ABDA's current campaign, "Protect patients, save pharmacies," to its approximately 1,500 delivery vehicles nationwide.
"We are pleased about the close cooperation with ABDA and are convinced that collaborations like this, where we combine our strengths, are promising and in the interest of local pharmacies," stated NOWEDA CEO Dr. Michael Kuck in a press release. He believes the wide circulation of the vehicles will reach millions of people, raising awareness about the difficult situation facing pharmacies.
According to NOWEDA, all its delivery vehicles in Germany will soon display the distinctive red sticker featuring the pharmacy 'A' logo on their rear. This is intended to draw public attention to the concerns of pharmacies operating within Germany.
The initiative by NOWEDA aims to amplify ABDA's message regarding the proposed reforms, which ABDA argues could jeopardize pharmacy operations and patient safety. BY NOWEDA