NuPlay Plans Next Acquisition Within 12 Months

Enterprise AI startup NuPlay, which rebranded from its previous name Nurix AI, is already searching for its next acquisition target just two years after its founding and one previous acquisition. Co-founder and CEO Mukesh Bansal stated the company expects to close another amalgamation deal within the next six to 12 months.

Bansal indicated that the acquisition strategy primarily focuses on expanding regional presence and customer footprint. While unique capabilities will be considered, the main driver is to achieve a larger market presence more rapidly. This follows the recent acquisition of Verloop.io, which provided NuPlay with access to approximately 150 customers and a stronger foothold in the West Asian market.

The company's flagship platform, NuPlay, develops AI agents designed to automate enterprise workflows such as customer service and claims processing. Their vision is an "autopilot enterprise" where AI handles routine tasks, allowing human employees to focus on oversight and decision-making. NuPlay currently generates about half of its revenue from India and half from the U.S., but anticipates the U.S. market will contribute nearly 80% of its revenue within the next three to four years.

NuPlay's average deal size is around $150,000, with contracts reaching up to $1 million. The company has seen significant demand from the retail sector, which Bansal identifies as a large, operations-intensive industry ripe for AI disruption. Financial services, particularly insurance, is another area of focus. The startup aims to achieve $100 million in revenue by 2029, with a near-term goal of $25–30 million in the next 12–15 months.