Nuuk in Talks to Secure ₹100 Crore Funding at ₹500 Crore Valuation

Nuuk, a direct-to-consumer (D2C) home appliance manufacturer, is in advanced discussions to raise ₹100 crore (approximately $10.5 million). The proposed funding round, led by Wipro Consumer Care Ventures and RPSG Capital Ventures, would value the startup at roughly ₹500 crore ($53 million), according to industry reports.

Founded in 2023 by former Rivigo and Noise executives, the company markets a range of kitchen and home appliances, including vacuum cleaners and air fryers. It distributes products through its own website, major e-commerce marketplaces like Amazon and Flipkart, and through quick-commerce channels, alongside a limited physical retail presence in the Delhi NCR region.

Financial records for the 2025 fiscal year show the company generated ₹16 crore in operating revenue during its first full year of operations, compared to ₹31.8 lakh in the previous year. Despite the revenue growth, the company reported a net loss of ₹39 lakh. The firm has stated an intention to move more of its manufacturing operations to India, aiming to increase domestic production to over 50% by the end of fiscal year 2026.

The capital infusion follows a broader trend of investor interest in the Indian home appliance sector, as companies like Beyond Appliances and Nester have also recently secured growth capital. Nuuk continues to face competition from established global players like Philips and domestic brands such as Atomberg.