Nvidia Discontinues Standard Shield TV Amid Rising Component Costs
Nvidia has ceased production of its standard Shield TV media player and increased the price of the Shield TV Pro by 50%. The company cites rising costs for components, including memory, as the reason for the changes.
Nvidia has announced the discontinuation of its standard Shield TV media player and a 50% price increase for the Shield TV Pro model, raising its price to $299.99. The changes took effect globally on October 2.
The company attributed the price adjustment to significant increases in the cost of components, particularly DRAM memory. Nvidia stated that these cost pressures are impacting the entire industry.
This marks the first time since its 2015 launch that the Shield TV product line will not offer a base model. The Shield TV Pro retains its existing specifications, featuring the Tegra X1 SoC and 3GB of RAM.
Nvidia noted that the rise in memory component costs is a widespread issue across the PC and consumer electronics sectors. Industry reports suggest that DDR4 prices have seen substantial increases due to manufacturers prioritizing production for High Bandwidth Memory (HBM), leading to tighter supply for traditional DRAM.