Nvidia Shield TV Pro Price Increased by $100 Due to Component Costs
Nvidia has raised the price of its seven-year-old Shield TV Pro streaming device by $100, citing increased component costs. The device now retails for $299, with the change effective immediately.
Nvidia has increased the retail price of its Shield TV Pro streaming device by $100, bringing the new price to $299. The change took effect immediately in early October.
The company attributes the price hike to substantial increases in component costs across the industry, particularly for memory. This surge is linked to the growing demand driven by artificial intelligence technologies.
The Shield TV Pro, first released in 2019, runs on an aging Tegra X1+ processor but continues to offer features like AI-powered upscaling and hardware decoding for various media formats. Its original launch price was $199.99.
A Nvidia spokesperson confirmed that the rising costs of components, including memory, necessitate the price adjustment. The less expensive non-Pro version of the Shield TV has been discontinued.