NVIDIA to Increase Graphics Card Component Prices Due to Memory Cost Hikes
NVIDIA has notified its AIC partners of upcoming price increases impacting nearly all GeForce RTX graphics card models. The adjustments are driven by rising costs for GDDR7 and GDDR6 memory modules.
Graphics chip manufacturer NVIDIA has informed its downstream AIC (Add-in Card) partners about an upcoming increase in the shipment prices for GPU cores and VRAM modules. This price adjustment will affect almost the entire range of GeForce RTX graphics cards, with the exception of the 5090 and 5090 D v2 models, which have already seen prior price adjustments.
The primary reason cited for the price hike is the increased quotation of GDDR7 and GDDR6 memory for NVIDIA by upstream DRAM suppliers. NVIDIA is unable to absorb these additional costs independently, necessitating a shared responsibility with AIC partners involved in graphics card manufacturing.
Furthermore, the costs associated with other components of graphics cards, such as power delivery systems, PCBs, and cooling solutions, are also experiencing continuous upward pressure. This broader trend in component costs contributes to the decision to adjust pricing.
These changes in component shipment prices are expected to translate into higher retail prices for consumers. Specific details regarding the magnitude of the price increases or the implementation timeline have not yet been disclosed by NVIDIA.