O'Keeffe's Launches Medicated Lip Balm for Cracked and Dry Lips

O'Keeffe's Hardworking Skincare, recognized as America's number one hand and foot cream brand, has launched its new medicated lip balm, Lip Repair Seal & Heal. The product is formulated to hydrate and heal extremely dry and cracked lips.

The balm combines petrolatum with skin conditioners such as shea butter, almond oil, pomegranate oil, and beeswax. According to the company, it creates a flexible seal that acts as a protective barrier, locking in moisture and helping to prevent further dryness and cracking.

O'Keeffe's positions the Lip Repair Seal & Heal as ideal for lips exposed to harsh environmental elements like wind and cold. The non-greasy, fast-absorbing formula is designed to provide all-day moisturization and protection with a matte finish, offering rapid relief for chapped lips.

"At O'Keeffe's, we're dedicated to developing products that truly make a difference in people's daily lives," said John Grim, Vice President at O'Keeffe's Hardworking Skincare. "As the seasons change and cooler weather approaches, many people experience more severe lip discomfort, including cracking, splitting, and irritation. That's why we developed Lip Repair Seal & Heal, our unique medicated addition to our lip care portfolio designed to provide instant relief while helping to protect and heal dry, chapped, and split lips."

The product contains 30% petrolatum and is marketed as providing protection and healing with a single application. O'Keeffe's, also known for its "Working Hands" and "Healthy Feet" lines, offers a satisfaction guarantee on its products.