Olitalia Extra Virgin Olive Oil Now Available on Amazon in US
Italian olive oil brand Olitalia has launched its Extra Virgin Olive Oil on Amazon in the United States. The product is available in a 500ml bottle, expanding access for American consumers.
Olitalia, an Italian brand of extra virgin olive oil favored by professional chefs, has expanded its U.S. market presence by making its product available on Amazon. The oil is now offered in a 500ml bottle, a move that increases accessibility for American home cooks, hosts, and gift-givers nationwide.
The brand states that the olive oil is crafted from carefully selected olive varieties, aiming for a versatile flavor profile suitable for various dishes, from salads to grilled meats and pasta. The expansion onto Amazon is described as a way for the company to share what it considers authentic Italian food culture with a broader American audience.
Olitalia's Extra Virgin Olive Oil is cold-pressed from Mediterranean olives. The company reports that its quality is overseen by Marcello Scoccia, Vice President of ONAOO (Italy's national olive oil tasters' association), and that over 40,000 internal quality analyses are conducted annually. The oil's flavor profile has reportedly been refined through consumer taste testing to suit American palates.
Previously, Olitalia was available in the U.S. through its direct-to-consumer website and select specialty grocers in California, New York, New Jersey, and Massachusetts. This new distribution channel via Amazon is part of a strategy to make ingredients used by professionals more accessible to consumers.