OnePlus Reportedly Plans to Wind Down US and Europe Operations
Smartphone maker OnePlus is reportedly planning to cease operations in the United States and Europe. The move is said to be part of a corporate restructuring within its parent company, Oppo.
Smartphone manufacturer OnePlus is reportedly planning to wind down its operations in the U.S. and Europe, according to a Bloomberg report. This move is cited as part of a broader corporate restructuring by its parent company, Oppo.
The report suggests that OnePlus will also cease operations in India, a significant market for the company outside of China. OnePlus, founded in 2013 by Pete Lau and Carl Pei, initially gained traction by offering affordable Android phones to tech enthusiasts.
This development comes amidst forecasts from market analysis firms like IDC and Counterpoint Research predicting a decline of over 13% in global smartphone shipments for 2026. Factors contributing to this projected downturn include shortages of memory chips and weakened consumer demand for electronics.
Oppo itself has experienced a decline in shipments, with the company facing soft demand across key markets. Despite the reported changes for OnePlus in the West and India, the company intends to continue OnePlus operations in China and sell Realme phones internationally in regions where the brand has seen success.