OnePlus Used Cinema 4D for 5T Smartphone Commercial

Smartphone manufacturer OnePlus employed Cinema 4D software in the production of a commercial for its OnePlus 5T flagship device. The company sought a visually striking advertisement that would highlight the theme of its "A new view" slogan.

The production was handled by Shanghai-based motion designer Somei and his team. Their brief included incorporating the product's slogan, using a door as a key visual, and creating roller coaster-like camera movements. Somei's team developed a concept featuring a robot awakening in a gloomy factory hall and escaping to freedom.

To execute the concept, Cinema 4D's MoGraph Cloner and Instance objects were used to efficiently populate scenes with numerous models. The software's tools, including the Retarget tag and F-Curve Editor, were also utilized for transferring and refining animations. Octane was employed for the final rendering.

The OnePlus 5T, released in late 2017, received positive reviews for its near edge-to-edge display, design, and performance. Founded in 2013, OnePlus aims for continuous product improvement based on customer feedback.