OneTrust Named Leader in Snowflake's Modern Marketing Data Stack Report
OneTrust, an AI-ready governance platform, has been recognized as a leader in Snowflake's "Modern Marketing Data Stack 2026" report for its privacy and consent solutions, enabling responsible customer data usage.
OneTrust, a platform focused on trust and governance, has been recognized as a Leader in the Privacy and Consent category in Snowflake's "The Modern Marketing Data Stack 2026: Governing the Agentic Enterprise" report. This marks the fourth consecutive year OneTrust has received a leadership designation in the annual report.
The report highlights a shift in marketing towards AI-driven systems built on governed data foundations. Snowflake's analysis, based on insights from over 11,500 customers and partners, identifies how organizations are using data more effectively while addressing privacy and trust demands.
OneTrust's solutions help marketers manage customer data by enabling the collection and application of consent across digital touchpoints. This facilitates more personalized engagement while supporting compliance and the responsible adoption of AI, especially as reliance on first-party data increases.
The company's Consent Management Snowflake Native App integrates customer consent policies with Snowflake's data security controls. This allows downstream marketing and data teams to access and utilize permissioned data that reflects real-time consumer preferences, streamlining compliance and improving access to governed data for AI and personalization use cases.