On's Growth: From Innovation to a $4 Billion Sports Brand

Swiss sports brand On has achieved a valuation of approximately $4 billion over 16 years, driven by a combination of radical design, such as its unique CloudTec sole technology, and strategic partnerships.

David Allemann, co-founder and co-CEO of On, stated that the brand's success is built on continuous innovation and design. He believes the company's mantra, "dream on," encapsulates its philosophy, which encourages people to move and engage with sports.

Allemann highlighted the shift of sports to the center of society, moving from a weekend activity to a lifestyle that emphasizes experiences, vitality, and health. This societal change creates opportunities for new brands that resonate with evolving consumer values.

On's growth has also been influenced by significant collaborations, including those with tennis player Roger Federer and actress Zendaya. Federer's initial engagement and investment in the company through equity has proven particularly successful.

Amidst fierce competition in the athletic footwear and apparel market, On aims to distinguish itself through its innovative solutions and premium brand positioning, consistently focusing on developing next-generation products.