Open Secret Secures ₹50 Cr to Expand Offline Retail Presence

Mumbai-based D2C healthy snacking brand Open Secret has secured over ₹50 Cr (approximately $5.2 million) in a funding round led by Desai Brothers Group. The round includes ₹30 Cr in primary equity from Desai Brothers Group, alongside institutional debt, the company confirmed.

The newly acquired capital is earmarked for the expansion of the brand's physical retail presence across India and to scale its product portfolio. Open Secret currently has its products available in over 500 retail outlets and aims to significantly increase this footprint. The company is also focusing on growing its range of savory snacks, including chips and namkeen, which it identifies as its fastest-growing category.

Founded in 2019 by Ahana Gautam and Udit Kejriwal, Open Secret offers healthier alternatives to traditional snacks. Its product range includes cookies, baked vegetable chips, protein powders, dry fruits and nuts, namkeen, cereals, and gift hampers. The brand distributes its products through e-commerce platforms, quick commerce services like Amazon, Flipkart, Blinkit, and Zepto, as well as modern and general trade outlets.

Open Secret claims to have surpassed ₹200 Cr in annual recurring revenue (ARR) and reports a 10% month-on-month growth. The company also states that it has achieved EBITDA profitability. CEO Ahana Gautam has outlined a goal to reach ₹1,000 Cr ARR within three years while maintaining profitability.

The Indian healthy snacking market is experiencing significant growth, fueled by increasing consumer focus on protein intake, fitness, and preventative healthcare. Rising disposable incomes and the expansion of quick commerce services are further contributing to the demand for healthier food options. Projections indicate the Indian healthy snacks market could reach $8.1 billion by 2033.