OpenAI Enhances ChatGPT Shopping with Virtual Try-On and Favorites
OpenAI has upgraded ChatGPT's shopping capabilities with new virtual try-on and favorites features. Users can now upload their photos to see how clothing looks on them and save products of interest.
OpenAI has announced significant upgrades to ChatGPT's shopping functionalities, introducing virtual try-on and a "Favorites" feature. These additions allow users to upload their own photos to visualize how specific apparel or accessories would look on them. The new "Favorites" function enables users to save items they are interested in for later review.
The virtual try-on experience is powered by OpenAI's latest ChatGPT Images 2.5 image generation model. This model is designed to produce more natural lighting and detailed material textures while better preserving user features from reference photos and improving image editing.
The "Try on" button will appear on product pages for supported clothing and accessory items. Users can upload a selfie or take a new photograph, and ChatGPT will generate an image depicting the garment being worn.
In addition to virtual try-on, the Favorites feature allows users to save desired products to their ChatGPT Library. They can organize these items into folders, and previously generated virtual try-on images can be stored alongside shopping records. This move aligns with broader industry trends, as companies like Google are also developing AI-driven personalized shopping previews.