OpenAI rolls out ChatGPT ads in seven Asian markets
OpenAI is launching ChatGPT advertisements in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan starting September 24.
Artificial intelligence company OpenAI is expanding its advertising strategy for ChatGPT by rolling out ads in seven Asian markets. The launch is set for September 24 in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan.
The expansion brings ChatGPT ads to over 60 countries globally. Advertisers can purchase ad placements through OpenAI's Ads Solutions team, agency partners, and technology partners. Eligible businesses can also utilize a self-service Ads Manager platform.
OpenAI has stated that ads will be displayed only for users on the ChatGPT Free and Go plans, while subscription tiers such as Plus, Pro, and Enterprise will remain ad-free. This rollout occurs as other generative AI companies, like US-based search startup Perplexity, are also testing advertising models.
ChatGPT ads have achieved an annualized revenue run rate of over $1 billion in less than 200 days since their launch. OpenAI recently hired its first Vice President of Sales for the Asia Pacific region, based in Singapore, to bolster its presence in the area.