OpenAI Sells ChatGPT Basketball and Mini Keyboard
AI company OpenAI has released its first hardware products: a $230 mini keyboard and a $70 ChatGPT-branded basketball. The company states the products are intended to encourage creativity and breaks from screen time.
Artificial intelligence company OpenAI has launched its first pieces of hardware, including a $230 mini keyboard and a $70 basketball featuring the ChatGPT logo. The keyboard is positioned as a "command center for agentic work," while the basketball is part of a campaign called "Pause. Play. Prompt."
The "Pause. Play. Prompt." campaign aims to serve as a physical reminder that creativity is not confined to screens. The basketball, made of rubber for weather resistance, is intended for outdoor use. It is offered alongside other branded merchandise promoting messages like "Good research takes time."
The release of physical products comes as OpenAI faces ongoing legal battles. The company's venture into hardware also raises questions about product-market fit, drawing parallels to the struggles of other recent tech hardware launches, such as the Humane AI Pin.
This expansion into physical goods marks a notable departure for a company primarily known for its AI software. OpenAI appears to be seeking broader brand engagement and a more tangible connection with its user base beyond digital interactions.