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OpenAI to place sponsored images in ChatGPT

OpenAI will begin testing sponsored product and service images within ChatGPT in the US later this month. These visual ads will appear during image generation and will not influence ChatGPT's responses.

5 October 2026
OpenAI to place sponsored images in ChatGPT

AI company OpenAI is introducing a new advertising format for its ChatGPT service, set to begin testing in the United States later this month. The new ads will feature sponsored product and service images displayed to users.

These visual advertisements will appear specifically when users are generating images within ChatGPT. OpenAI has stated that the ads will be kept separate from user-generated images and will "not influence the answers ChatGPT provides." This marks an expansion from the initial ad format introduced in February, which consisted of text-based links and company information.

The company confirmed that users subscribed to ChatGPT Plus, Pro, and Enterprise tiers will not see these advertisements. The move is expected to generate additional revenue for OpenAI as its AI offerings continue to grow. Details regarding a wider rollout or availability outside the US have not yet been announced.

Original source: theverge.com