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Operata Extends CX Observability to Genesys Cloud AVA

Operata has extended its CX Observability platform to cover Genesys Cloud Agentic Virtual Agent (AVA). This integration aims to enhance the monitoring and analysis of interactions handled by AI-powered virtual agents.

2 September 2026
Operata Extends CX Observability to Genesys Cloud AVA
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Operata, a provider of CX Observability solutions, has announced the extension of its platform to include Genesys Cloud Agentic Virtual Agent (AVA).

Genesys Cloud AVA is part of Genesys' AI-Powered Experience Orchestration suite. The integration allows for detailed monitoring of interactions managed by AVA, providing businesses with deeper insights into virtual agent performance.

This move aims to equip companies with better tools to understand how their virtual agents are performing in customer interactions. The goal is to help identify potential issues and improve the overall customer experience delivered through AVA.

Operata's platform provides specific data on the performance of virtual agents. This is particularly relevant for organizations increasingly relying on automated solutions for customer service and seeking to optimize these interactions.

Original source: prnewswire.com