Optimedia secures media planning and buying mandate for OCBC Malaysia
Publicis Groupe agency Optimedia has been appointed as the new media partner for OCBC Bank in Malaysia following a competitive tender.
Optimedia, operating under the Publicis Groupe umbrella, has been selected as the media agency for OCBC Bank in Malaysia. The agency will manage media planning and buying duties, succeeding Carat Malaysia in the role.
The appointment follows a pitch process that included competing proposals from IPG Media Lab and People 'n Rich-H. General Manager Ali Imran Memon stated that the agency intends to focus on increasing consumer engagement and delivering measurable business results for the financial institution.
This contract win contributes to recent expansion for the Publicis One network in Malaysia, which has also secured engagements with clients including Air Asia and Visa. Optimedia will now transition its focus toward implementing its media strategy for the bank.