OPTIMIZERx Acquires Medicx Health
OPTIMIZERx has announced its acquisition of Medicx Health, a company providing data-driven media and marketing solutions for life sciences and health brands. Financial terms were not disclosed.
OPTIMIZERx has acquired Medicx Health, a company specializing in data-driven media and marketing solutions for the life sciences and health sectors. The financial terms of the acquisition have not been disclosed.
Medicx Health, previously operating as Healthy Offers, Inc., offers targeted media solutions to advertisers in the pharmaceutical and health industries. The company facilitates cross-channel media campaigns and has operational bases in New York and Scottsdale, Arizona.
Founded by Michael Weintraub and others, Medicx Health operates as a for-profit entity. Its core business areas include advertising, marketing, pharmaceuticals, and wellness. The company's listed employee range is between 11 and 50.
This acquisition is expected to enhance OPTIMIZERx's market position and service offerings within the health media landscape. The details of the transaction were compiled from information available on Crunchbase.