Orthex Launches SmartStore™ Essence Storage Baskets from Recycled Plastic

Orthex Oyj, a Finnish producer of home goods, has launched its new SmartStore™ Essence line of storage baskets. The products are manufactured in Finland using 95 percent recycled plastic and are designed to bring organization and style to contemporary households.

The Essence baskets are characterized by a lightweight, airy design, intended to help users declutter and organize smaller items that are frequently used. Equipped with convenient handles, the baskets are easy to move, facilitating their use in various locations around the home. Orthex offers a 10-year warranty on the Essence products, highlighting their durability.

The company emphasizes its commitment to sustainability through the use of recycled materials and the extended warranty. This initiative aligns with Orthex's broader goal to increase the incorporation of renewable and recycled raw materials in its manufacturing processes.

The SmartStore™ Essence baskets are designed for versatile application in different areas of the home, including hallways, living rooms, children's rooms, bathrooms, and laundry areas. They are suitable for storing items such as small clothing accessories, cosmetics, hobby supplies, office materials, or toys, helping to keep everyday essentials tidy and accessible.