Outokumpu Outlines Growth Strategy at Capital Markets Day
Steel company Outokumpu Oyj presented its updated strategy at its Capital Markets Day. The company is focusing on strengthening its foundation and investing in transformative growth through new materials and technologies.
Steel manufacturer Outokumpu Oyj presented its strategic direction at its Capital Markets Day event in Helsinki on Tuesday, June 11, 2025. During the event, the company's management, including CEO Kati ter Horst and CFO Marc-Simon Schaar, detailed growth models and business segments.
The company emphasized a transition from a resilient foundation to transformative growth. This involves investments in areas such as advanced materials and alloys, as well as expanding into the Americas market. Outokumpu also plans to leverage its proprietary technology for low-CO2 metal production and enhance its position in the chromium value chain.
Key strategic pillars include improving the competitiveness and operational efficiency of its sustainable stainless steel business. This includes targeted investments, such as constructing a new annealing and pickling line in Tornio, Finland. Concurrently, the company intends to close two less competitive lines in Germany.
Outokumpu anticipates significant demand for stainless steel driven by megatrends like new mobility, renewable energy, and hydrogen production. The company aims to grow in segments offering higher growth, better margins, and reduced cyclicality, while ensuring a strong and cost-effective foundation for sustainable stainless steel in Europe and the Americas.