OutRival Launches Travel Vertical, Appoints Jeff Herzfeld to Lead Growth
AI company OutRival has established a new division focused on the travel industry and appointed Jeff Herzfeld as its head. The new unit will focus on applying the company's AI solutions within the tourism sector.
OutRival, a company specializing in AI solutions, has launched a new, dedicated business unit focused on the travel industry. The company announced on Monday, August 3, 2026, that Jeff Herzfeld has been appointed to lead this new initiative.
Hertfeld's responsibilities will include overseeing the application of OutRival's AI technology to drive growth within the travel sector. The company's technology is built on its development of "Digital Workers" that utilize voice and AI to automate customer service and other functions.
The establishment of the new business unit represents a strategic move for OutRival, as it seeks to expand the application of its AI solutions across various industries. The travel industry is known for its complex customer service and booking processes, making it a potential market for automation solutions.
OutRival has previously secured significant funding and developed AI-powered solutions for outbound communication. The new vertical is expected to contribute to the company's continued expansion and offer new, AI-driven services to travel businesses.